Choose Eigenvector if you want to rank importance by the quality and quantity of connections. Quality is how important or influential their connections are.

Choose Degree if you want to rank importance by the number of connections for an individual or organization.

Choose Closeness if you want to rank individuals by how near they are to others.

Choose Betweenness if you want to find people who bridge between groups.

For further information on the Network Centrality measures, follow the link to our network centrality guide